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Tag Archives: social media measurement
The Social Measurement Trifecta: Basic, Database, & Language Analysis
I often have people ask me how to select a Social Media measurement tool for their company. I think its one of those things people cant quite get their arms around how to approach. The requirements are fuzzy, the technology … Continue reading
Posted in Social Measurement Success
Tagged analytics, CRM solutions, database, social media measurement, tool selection
2 Comments
Random metric names and symbols is not an equation
Let’s be honest with ourselves here. Not everyone is good at math. Once we all accept this, the social media measurement world is going to be a hell-of-a-lot better off. Watch this video. Ignore everything except the equations and how they progress. Yes, … Continue reading
Posted in Equation Smackdown
Tagged analytics, data, measurement, metrics, social media measurement, web analytics
59 Comments
