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Tag Archives: Advertising
Guess What, You Don’t Own Your Brand
In a world of branding documents, core messages and related causes it might be hard for a marketer to face the skull-blazing truth; brand identity is no longer owned and created by a company. Scared yet? You should be. Today … Continue reading
Posted in Brand Thoughts
Tagged Advertising, Branding, social media, WOM
Comments Off on Guess What, You Don’t Own Your Brand
