I was having one of those.. “please lord let this day end before I figure out how to kill myself with the tv remote, butter, and my left shoe” kind of day. What I needed was a bit of sunshine, a smidgen of sugar, and price tag that fit within my budget. The heavens must have heard my cries, because just as I was going McGyver on the channel clicker my friend Emily Hanhan shared the best news ever on twitter. The Sprinkles Mobile was making a stop in my neighborhood and life was about to get sweeter.
It’s kind of sad that as soon as they tweeted that they were around the block, I threw on street clothes and literally skipped in glee down my apartment staircase. Upon approaching the chariot of confectionery, I felt like Rebecca Black, overwhelmed with choice. Fortunately, the most excellent Sprinkles candy striper indulged my “Sophie’s Choice” moment and let me leave with both a strawberry and a peanut butter treat. I have already devoured the strawberry and am half way through it’s tasty companion. I can attest that they are some of the best cupcakes I have ever eaten.
So other than the cupcakes being amazingly delicious, getting something for free, and avoiding hurting myself with a buttered remote control- why does this even matter? The fact is, with me- Sprinkles got lucky. I’d never had their cupcakes before and prior to this event I probably wouldn’t have cared they were opening a store in the city. However, after this magical experience where my bad day just happened to be remedied by a ray of sunshine beaming out the windows of a van full of mini cakes, they won themselves a loyal and vocal customer. All I want is more sprinkles cupcakes.
On further reflection my ah ah moment was this: if you have a great product, experiential marketing works. If you have great customer service, it works even better. And lastly, if you have free cupcakes, you should mail them to one Anna OBrien (expedited please, no one likes moldy frosting).
