Category Archives: Social Measurement Success

Social Media ROI: Unicorns, Discoballs, and Diamonds in the Rough.

Posted on March 18, 2012 by Anna

People talking about social media ROI on the internet are making me angry. I am tired, folks. Tired of the bullshit. Tired of the mathematical inaccuracies. Tired of unilateral solutions. Tired of people with no experience claiming to be experts. … Continue reading →

Posted in Social Measurement Success | Tagged , , | 1 Comment

Facebook Fans: What are they really worth?

Posted on June 26, 2011 by Anna

Whenever I attend a conference or event on social media there seems to be a frequent occurrence. Someone in the room gets excited, begins to sweat a little, wipes their forehead, and then begins to babble on about much each … Continue reading →

Posted in Advertising, Random Thoughts, Social Measurement Success | Tagged , , | 1 Comment

The Social Measurement Trifecta: Basic, Database, & Language Analysis

Posted on July 30, 2010 by Anna

I often have people ask me how to select a Social Media measurement tool for their company. I think its one of those things people cant quite get their arms around how to approach. The requirements are fuzzy, the technology … Continue reading →

Posted in Social Measurement Success | Tagged , , , , | 2 Comments