Category Archives: Advertising

This is Not Utopia. Some Social Media Will Be Outsourced.

Posted on February 2, 2011 by Anna

I am getting really sick of reading articles about how social media should never be outsourced and that no one can truly understand the brand, but the brand itself. Really? In that case, the website should be built in house, … Continue reading →

Posted in Advertising, Brand Thoughts | Tagged , , , | 1 Comment

Screw Engagement, More Glitter!

Posted on February 1, 2011 by Anna

I like glitter. A lot. For heaven’s sake, I have been known to rock a gangsta chain made entirely out of huge crystals on top of a shirt covered with sequins. If it’s sparkly, I am usually on board. Hell, … Continue reading →

Posted in Brand Thoughts | Tagged , , , , , , | 1 Comment

How to Write Pitch Emails that Don’t Suck

Posted on December 4, 2010 by Anna

About once a week I get an email that usually reads like this: Dear Anna, I work for a social media company.  I will claim I met you at some event you registered for, and never attended. I will them … Continue reading →

Posted in Brand Thoughts, Random Thoughts | Tagged , , , , , | 6 Comments

10 Awesome Brand Youtube Videos

Posted on November 26, 2010 by Anna

It’s been far to long kids. Did you miss me? Because I certainly missed all of you. And by all of you, I mean the 2-3 people that actually read this blog once upon a time. Well kiddos, you might … Continue reading →

Posted in Brand Thoughts, Inspiration | Tagged , , , | 3 Comments

The Social Measurement Trifecta: Basic, Database, & Language Analysis

Posted on July 30, 2010 by Anna

I often have people ask me how to select a Social Media measurement tool for their company. I think its one of those things people cant quite get their arms around how to approach. The requirements are fuzzy, the technology … Continue reading →

Posted in Social Measurement Success | Tagged , , , , | 2 Comments

Influencers- Another Social Media Buzzword I Hate

Posted on March 3, 2010 by Anna

Influencers. It’s the next big social media catchphrase and it kind of makes me want to vomit. Why? Because it’s just another intangible that people are making up idiotic equations for and pouncing around announcing their self-proclaimed genius. Way back … Continue reading →

Posted in Equation Smackdown | Tagged , , , , , | 6 Comments

Southwest fails to moderate hate speech comments

Posted on February 18, 2010 by Anna

So even if your blind, deaf, & dumb you’ve heard about the Kevin Smith Southwest airline incident. I am NOT going to rehash or add my commentary on whether what Southwest did was right or wrong or whether Kevin Smith … Continue reading →

Posted in Brand Thoughts | Tagged , , , | 1 Comment

Knowing Who Your Friends Are- The Future of Social Relationships.

Posted on February 8, 2010 by Anna

I had the pleasure of speaking on a panel at Social Media Week on the topic of Social Graph Optimization. It’s a complicated subject and one that I really should write a full post on and I promise I will … Continue reading →

Posted in Event Reflections | 11 Comments

Random metric names and symbols is not an equation

Posted on September 28, 2009 by Anna

Let’s be honest with ourselves here. Not everyone is good at math. Once we all accept this, the social media measurement world is going to be a hell-of-a-lot better off. Watch this video. Ignore everything except the equations and how they progress. Yes, … Continue reading →

Posted in Equation Smackdown | Tagged , , , , , | 59 Comments

Give Corporations a Break:Reflections On Sept. Social Media Club NYC

Posted on September 14, 2009 by Anna

I quite enjoy when good debate leads to new thought. Just so happens that was the result of this evening’s Social Media Club NYC event. Midway through the meeting, the room was a buzz with conversation about major corporations’ success … Continue reading →

Posted in Event Reflections | Tagged , , | 5 Comments