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Category Archives: Advertising
Hello Hamburg, Two Days is Not Enough
This week my travels took me to Hamburg, Germany. I was in the land of Bratwurst, lederhosen and attractive men for the lovely M2C conference, run by my favourite German- Nils Andres. I must admit, Nils puts on a good … Continue reading
Posted in Event Reflections, Travel
Tagged Adrian Parker, Chuck Hemann, Crisis Management, Jaime Punishill, M2C, M2C2012, Nils Andres, Ramone De Leon, Scott Monty, Simone MCullum, social media, Travel
2 Comments
Guess What, You Don’t Own Your Brand
In a world of branding documents, core messages and related causes it might be hard for a marketer to face the skull-blazing truth; brand identity is no longer owned and created by a company. Scared yet? You should be. Today … Continue reading
Posted in Brand Thoughts
Tagged Advertising, Branding, social media, WOM
Comments Off on Guess What, You Don’t Own Your Brand
Social Media ROI: Unicorns, Discoballs, and Diamonds in the Rough.
People talking about social media ROI on the internet are making me angry. I am tired, folks. Tired of the bullshit. Tired of the mathematical inaccuracies. Tired of unilateral solutions. Tired of people with no experience claiming to be experts. … Continue reading
Posted in Social Measurement Success
Tagged social media, social media mesurement, social media roi
1 Comment
VirginMoney, I want a bowl of soup and my hour back
Tonight I wasted an hour of my life I will never get back. Ever. While I haven’t take to ripping a brand to shreds with clever phrasing and witty banter for awhile, this event made me feel it was time … Continue reading
Posted in Brand Thoughts
Tagged Blogger Events, Blogger Outreach, Richard Branson, Soup, Virgin Money
2 Comments
Are Corporations Killing Creativity?
Often when people discuss creative careers, one thinks of painters, playwrights, and musicians, but rarely does the image of a business executive, scientist, or laborer pop into your mind. However upon analysis, we must admit that every job has a … Continue reading
Facebook Fans: What are they really worth?
Whenever I attend a conference or event on social media there seems to be a frequent occurrence. Someone in the room gets excited, begins to sweat a little, wipes their forehead, and then begins to babble on about much each … Continue reading
Posted in Advertising, Random Thoughts, Social Measurement Success
Tagged facebook, measurement, social media
1 Comment
Sun Drop- I Love you, but I am confused.
I love the Sun Drop commercial that came out a month ago with a passion. They took a relatively small southern soda brand and made it dynamic and accessible for its national launch. In the ad an awkward white girl … Continue reading
Posted in Brand Thoughts, Interactive Marketing
Tagged social media, Sundrop, Vimeo, YouTube
1 Comment
Experiential Marketing or Cupcakes Make Everything Better
I was having one of those.. “please lord let this day end before I figure out how to kill myself with the tv remote, butter, and my left shoe” kind of day. What I needed was a bit of sunshine, … Continue reading
Posted in Interactive Marketing
1 Comment
Well Played, Charter One Bank
While visiting the Ohio homeland this weekend I had the opportunity to visit my parents’ local bank. By visit, I mean sit cheerfully in the lobby staring at things, but you get where this is going. The first thing I … Continue reading
