Author Archives: Anna

The Jersey Shore: What Fist Pumping Taught Me About Social Media

Posted on November 23, 2010 by Anna

So here’s a secret. I once tried out and was pretty much cast for a reality TV show. Actually, I turned down the opportunity just before the final cast was announced.  When I tell people this story, I get one … Continue reading →

Posted in Random Thoughts | Tagged , , , , | 1 Comment

A Shout Out to the Secret Soldiers of Social Media

Posted on November 21, 2010 by Anna

I love social media. Hell, I wouldn’t have the job I do if I didn’t. But even though my heart gets all a glow when some one mentions twitter in the real world, it doesn’t mean I have to get … Continue reading →

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Academically Speaking: Defining the Social Network Effect

Posted on November 19, 2010 by Anna

Over the last few months I have been working on my thesis for my master’s program at Columbia. I figured it was about time to share just a little bit of my research. Sure. its not your everyday blog post, … Continue reading →

Posted in Academia | Tagged , , , , | 4 Comments

The Social Measurement Trifecta: Basic, Database, & Language Analysis

Posted on July 30, 2010 by Anna

I often have people ask me how to select a Social Media measurement tool for their company. I think its one of those things people cant quite get their arms around how to approach. The requirements are fuzzy, the technology … Continue reading →

Posted in Social Measurement Success | Tagged , , , , | 2 Comments

The Most Inspiring Email I Have Ever Received

Posted on July 25, 2010 by Anna

Sometimes you have events happen in your life that force you to completely reevaluate how you view the world. Recently, I had one of these experiences while traveling to administer Social Media training to some of my work’s internal teams. … Continue reading →

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Taking a break

Posted on April 2, 2010 by Anna

Sometimes real life gets in the way of a virtual one. So, please excuse me for not blogging for awhile while I get everything in order. When I come back, I promise more consistency, more snark, and generally more data … Continue reading →

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Influencers- Another Social Media Buzzword I Hate

Posted on March 3, 2010 by Anna

Influencers. It’s the next big social media catchphrase and it kind of makes me want to vomit. Why? Because it’s just another intangible that people are making up idiotic equations for and pouncing around announcing their self-proclaimed genius. Way back … Continue reading →

Posted in Equation Smackdown | Tagged , , , , , | 6 Comments

Southwest fails to moderate hate speech comments

Posted on February 18, 2010 by Anna

So even if your blind, deaf, & dumb you’ve heard about the Kevin Smith Southwest airline incident. I am NOT going to rehash or add my commentary on whether what Southwest did was right or wrong or whether Kevin Smith … Continue reading →

Posted in Brand Thoughts | Tagged , , , | 1 Comment

4 Reasons Why I’m not buzzing over Google’s latest Announcement.

Posted on February 10, 2010 by Anna
Posted in Random Thoughts | 10 Comments

Knowing Who Your Friends Are- The Future of Social Relationships.

Posted on February 8, 2010 by Anna

I had the pleasure of speaking on a panel at Social Media Week on the topic of Social Graph Optimization. It’s a complicated subject and one that I really should write a full post on and I promise I will … Continue reading →

Posted in Event Reflections | 11 Comments