It’s been far to long kids. Did you miss me? Because I certainly missed all of you. And by all of you, I mean the 2-3 people that actually read this blog once upon a time. Well kiddos, you might have noticed- I am back. But this time the punch is packaged with the snazziest disclaimer from here to the Hudson River. I can’t predict what I’ll be writing, I’ll just be doing it more often. Still awesome. Still funny. Still created by a moderately attractive blond girl with way too much crud in her apt. This is how magic gets made people.
Speaking of magic, this post’s subject is very near and dear to my heart: viral video. But, what makes a video “go viral?” Left and right people mouth off on the awesomeness that is viral video and I’m sure- if you’re a brand- that marketers have tried to sell you ideas to “go viral.” Making a video viral is actually very very simple. More than the marketing, the spread of the video depends on – *shock!*- the video itself. It has to be interesting. More than interesting, it has to engage. A viral video is one you can watch over and over again and still giggle, question, or end up shocked. More importantly, it has to be good enough to make users want to pass the love on. It’s like a blockbuster movie trapped into a frame of a few minutes. The more emotion it drives, the better place it will hold in viewers hearts.
So as a peace offering (in attempts to cover up the fact I have no blogged as often as I should have) here’s a list of my top 10 favorite brand Youtube videos. Maybe they’ll inspire you. Surely they’ll make you laugh. Most importantly they’ll make you want to buy their products AND tell your friends about it. Double whammy win! And that’s just it- if you want to make some movie magic you’ll see you have to make something truly incredible. Or just make it pants wetting hilarious. Funny always works.
1. Coca Cola | Happiness Machine– Here Coke delivers something special with a surprising vending machine that serves up more than refreshing CocaCola; it serves up smiles.
2. Tipp-Ex | Man Shoots a Bear- In an effort to not ruin this video’s special twist, I’ll just say that this is the most engaging video content I have ever seen.
3. Sienna | Swagger Wagon- Mini vans are cool again, or at least this video from Toyota makes me think they are. That’s a big deal, a really big deal.
4. Old Spice | Re: Everyone– What better than the Old Spice commercials? Having a custom Old spice commercial made just for you. Genius.
5. Blendtec | Will it blend?- This brand has been cranking out videos for 3 years and people still clamor to see will it blend? Lucky for Blendtec, the answer is always yes.
6. OraBrush | Smell Your own breath– Ever wonder how to tell if your breath smells? Fear no more, this YouTube video from Orabrush teaches you just that,
7. BMW | S1000 RR. Dinner for RR.– Magic tricks aren’t just for kids. BMW takes a trick we are all familiar with and make it bigger, better, and puts some gas behind it. The result is both fun to watch and a selling point.
8. Air New Zealand | Bare essentials of safety– Sometimes taking something completely normal and adding a clever twist can make a video a social success. Air New Zealand takes cleverness to the next level.
9. Lotte | Fit Gum- This video is not in English and make no sense, but that hasn’t prevented me from showing it to everyone I know. Their videos aren’t just catchy, they’re down right addicting.
10. MiXta | Mixta y Mixto, una historia de amor- This fabulous video shows the progression of the relationship between a sandwich and Mixta. It’s clever and more than effectively humanizes the product
Honorable Mention: Loreal Spain | ClipDub Oficial Pasarela Cibeles 2010- I had to add this Loreal Paris Spanish channel video as an honorable mention. Why? Because It’s my blog and I can do what I want 😉
